Which video shapes TikTok, YouTube, Instagram, Facebook, Threads, X, LinkedIn, Pinterest and Bluesky accept, which one each prefers, and how to make one master video work on all of them.
Posting a TikTok as a Reel or a Short is mostly the same video with a few changes that decide whether it works: the watermark, the music, the length, the caption and the cover. A step-by-step checklist, based on what each platform actually says.
Instagram, TikTok and YouTube each have a built-in scheduler, with different rules on who can use it, how far ahead you can schedule and what doesn't work. Step by step for all three, from their own help pages, plus when a cross-platform scheduler makes more sense.
How long a video can be on TikTok, Instagram Reels, YouTube Shorts, Facebook, LinkedIn, X, Threads, Pinterest and Bluesky in 2026, from each platform's own pages, including the YouTube rule that blocks some Shorts over one minute.
The YouTube Data API's upload quota changed twice in the last year, and on 2 November 2026 Google lifted the private-only lock on unverified projects. What an upload costs now, how many videos you get a day, and what still needs an audit.