Founder of Reelspan

Waseem Anjum

Waseem builds Reelspan, the publishing API and dashboard that posts one video to every social platform. He spends his days in the platforms’ developer documentation so you don’t have to, and every factual claim here links to its source.

5 articles

Cover illustration: the title 'How to post one video to every social platform' on a dark card with Reelspan's crop-frame mark

Cross-posting

How to post one video to every social platform (and what changes on each)

Cross-posting one video to TikTok, YouTube, Instagram, Facebook, X, LinkedIn, Threads, Pinterest and Bluesky is mostly the same job nine times, except for the parts that aren't. A field guide to what changes per platform: shape, length, captions, privacy, scheduling and AI labels.

5 min read

Cover illustration: the title 'How to schedule Instagram Reels, TikToks and YouTube Shorts' on a dark card with Reelspan's crop-frame mark

Automation

How to schedule Instagram Reels, TikToks and YouTube Shorts (2026 guide)

Instagram, TikTok and YouTube each have a built-in scheduler, with different rules on who can use it, how far ahead you can schedule and what doesn't work. Step by step for all three, from their own help pages, plus when a cross-platform scheduler makes more sense.

6 min read

Cover illustration: the title 'Letting an AI agent post to social media with MCP' on a dark card with Reelspan's crop-frame mark

AI agents & MCP

Letting an AI agent post to social media with MCP, safely

The Model Context Protocol lets assistants like Claude and ChatGPT call real tools, including ones that publish to social media. How it works, how to connect a publishing server, and the guardrails to put in place before an agent can post for you.

4 min read