ReelspanToolsEngagement rate
Engagement rate
Add up the actions on a post, choose what to divide by, and get the rate with the sum shown.
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Engagement rate by followers
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Engagement rate by followers: how much of your audience acted.
(0 actions ÷ 0 followers) × 100
Pick one base and keep it
Rates by followers, by reach and by views can differ tenfold for the same post. Compare posts only on the same base.
What counts as an action
Likes, comments, shares and saves. Leave out any your network doesn’t show; the rate uses what you enter.
Track it over time
Reelspan reads each post’s numbers about two days after it goes out, for every network, so you can compare without copying them by hand.
Then post it everywhere at once.